Many sports organisations have used affinity marketing to boost incremental income. Not many have been successful in doing this strategically to gain maximum benefit without damaging cherished brand values.

Successful affinity marketing is much more than simply stamping your crest on to a product.
It is about:

• Careful selection of your product portfolio

• Choosing the right provider for each product

• Negotiating the right incentive and remuneration deal

• Utilising the most suitable distribution channels

• Understanding the value chain and its break points

• Working closely with the right partners

• Understanding the needs of your customers

Star Sports Marketing can guide you through each element of the affinity marketing process providing guidance and advice at every stage whether the products are financial services, utilities, or any other form of white label service.